With an objective of attracting more tourists from West India, Nepal Tourism Board (NTB), along with Nepal Association of Tour & Travel Agents (NATTA) Regional Association, Pokhara organized Promotional Tour in the prominent Indian cities of Mumbai and Goa. The Nepalese travel trade delegation at the road show comprised of a contingent of about 35 hoteliers and tour operators from Pokhara and Kathmandu.
Udaya Bhattarai, Senior Assistant Manager, Tourism Products and Developments, NTB, said, “India is one of the most important markets for Nepal. In comparison with 2011, 2012 had seen a 13.3 per cent rise in Indian tourist traffic (by air) to Nepal. One-third of our tourism traffic comes from India.”
“Nepal has a lot to offer in terms of culture, beauty and adventure to Indian tourists. We have upgraded our infrastructure to accommodate more adventure activities. Tourists from Mumbai and Goa are more interested in adventure activities and hence, we are particularly targeting this segment in these two locations,” Bhattrai added.
Tika Ram Sapkota, Member – Executive Committee, NTB, said, “We plan to work in tandem with the travel trade in India, particularly in Mumbai and Goa, to promote our offerings.”
“One of the special highlights of road show is promoting tourism in Pokhara so we are positioning Pokhara as a soft adventure and cultural destination for India,” stated Surya Bahadur Bhujel, the President of Pokhara Tourism Council.
The two-city road show promoted Nepal as an adventure, pilgrimage and leisure destination in India and contributed to Nepal’s popularity as a favorite holiday destination amongst Indians.